Protection Strategies for Business Owners & Executives

Life insurance–based solutions designed to help safeguard your company’s people, continuity, and long-term stability.

Built for the Needs of Modern Businesses

Businesses face financial and operational risks when key individuals, ownership structures, or obligations change unexpectedly. Insurance-based planning can help provide the liquidity and stability needed to keep a company moving forward—no matter what the IF in life brings.

 

Gentif offers guidance in structuring insurance solutions that may support:

 

  • Protection against the financial loss of a key employee

  • Funding for buy-sell or share-purchase agreements

  • Executive retention and reward strategies

  • Succession planning for family-owned companies

  • Collateral assignment for business loans

  • Continuity during transitions and leadership changes

These strategies use fixed life insurance (Term and Permanent Life) and, where appropriate, fixed annuities. They do not include variable products or investment advice.

Key Employee Protection

A life insurance strategy can help the business access funds to stabilize operations, cover expenses, and manage revenue disruption after the loss of a critical team member.

Buy-Sell Agreement Funding

Life insurance can help provide the liquidity needed to carry out a legally drafted buy-sell agreement, supporting a smoother and more predictable ownership transition.

Executive Retention Strategies

Insurance-based bonus and benefit structures can help attract, reward, and retain key executives, supporting long-term stability and continuity.

Family Business Succession

Insurance can help create liquidity to support generational transitions, equalize inheritances, and protect family business continuity without forced asset sales.

Loan Collateral Coverage

Life insurance may be used to meet lender requirements by assigning the policy as collateral, helping secure financing while maintaining protection for the business.

Leadership & Continuity Planning

Insurance funding can help provide stability and cash flow during leadership changes, partner exits, or operational transitions, keeping the business moving forward.

Core Business Solutions

Key Person Insurance​

Coverage designed to help protect the business if a key individual—such as a founder, executive, or revenue-generating employee—passes away unexpectedly. This protection can help offset lost revenue, cover hiring costs, or provide liquidity to stabilize operations.

Life insurance can be used to help fund legally drafted buy-sell agreements between partners or shareholders. This ensures ownership transitions can happen predictably and efficiently.

A simple and flexible way to reward and retain top talent using employer-paid life insurance benefits.

Life insurance may be used as a tool to help offset the future cost of supplemental compensation arrangements for executives.

Insurance-based strategies that help ensure a business can continue operating after leadership changes, partner exits, or unexpected events.

Why Gentif

  • Independent and carrier-neutral agency

  • Access to top-rated life insurance solutions

  • Advanced case design for business and estate needs

  • Clear explanations without complexity or pressure

  • Commitment to long-term, generational protection

Our Approach

We begin by understanding your business structure, goals, and existing agreements. Then we design insurance-based strategies built around clarity, objectivity, and long-term protection. Your attorney and tax professional should review all legal agreements and tax implications for your chosen strategy.